Milliner Joyce Paton has been The Scottish Fashion Awards Designer of the Year. She works with luxury brands and major publications. So, when Joyce approached Blood to create her new identity, we knew that whatever we did must be fitting of her growing reputation in the fashion world. Our solution was not a logo in the traditional sense. It was much bigger than that. Now, Joyce’s stunning creations are at the very heart of her identity and the beauty of this route, as Joyce’s collections evolve her identity does too.