London Container Terminal provides a unique combination of Deep Sea and European Short Sea trades at the Port of Tilbury in London. Following the acquisition of Tilbury Container Services, the business was renamed ‘London Container Terminal’ and Forth Ports approached Blood to create a brand that would set LCT as the most recognisable place for containers in the world. The result, an iconic mark and an identity that works on a number of levels. From corporate applications and endorsement branding to applications where the symbol can play a lead role. And best of all, it allows Forth Ports to take ownership of ‘containers’ and sets-out LCT (London) as the Container Port.